The circumference of the earth at the equator is approx 24,000 miles giving a speed of 1000 miles at the equator. Using a cosine equation and putting in Aberystwyth's latitude of 52.4N we get 633 mph.
Equation:
circumference = 2 x Pi x R x Cos(Pi x 52.4/180) where R = radius of the earth = 3963 miles
Source: Ask A Scientist